AIN’T TOO PROUD is produced in the West End by Ira Pittelman, Tom Hulce, Stephen Gabriel and Jamie Wilson. The Creatives Behind AIN’T TOO PROUDĪIN’T TOO PROUD was originally produced by Otis Williams, the groups founding father, and has a book by Kennedy Prize-winning playwright Dominique Morisseau, with Tony Award-winning Des McAnuff as director and Tony Award-winning Sergio Trujillo handling choreography, who previously collaborated on Jersey Boys. Throughout their career, the group have been rewarded with over 50 gold, platinum and multi-platinum awards, cementing their legacy as American music royalty. They were ranked at number 68 on Rolling Stone magazine's list of the 100 Greatest Artists of all time, and their hit 'My Girl' has been inducted into The Grammy Hall of Fame and has also earned a place in the National Recording Registry. The Temptations are frequently referred to as one of the greatest artists of all time, and the greatest R&B artists of all time. Set within the tense times of a civil crisis, the play is tied together by hits including 'My Girl', 'Just My Imagination', 'Papa Was a Rollin’ Stone', and many more. Witness how history threatened to tear apart the group in this gripping recount of family values, loyalty, brotherhood and betrayal. AIN’T TOO PROUD is an epic biopic that traverses through their highs and lows and personal and political conflicts. The musical covers how they met, and how they came to thrive through sheer will and force.
#Smash Hit update#
This was created to celebrate the second series of the show and will bear a temporary update for the launch of series three, which will be unveiled today.AIN’T TOO PROUD follows the legendary rise of Grammy award-winning R&B group The Temptations, from their humble beginnings on the streets of Detroit to securing their place in the Rock & Roll Hall of Fame. In Derry itself, street art collective UV Arts has worked on an update of its mural showing the Derry Girls characters. Followers can place their own images onto the front cover of Smash Hits with the Derry Girls cast, for instance while a digital experience has been launched on Spotify in which users can create their own ‘mixtapes’ by selecting 90s tracks and loading them onto a virtual customisable cassette tape. The campaign also extends to TikTok, where exclusive magazine content has been adapted for social.
#Smash Hit full#
“We have absolutely loved bringing this campaign to life giving the Derry Girls (and the wee English fella) the full pop star treatment and working with Bauer Media and Lisa McGee to give fans even more of Erin and the gang before school’s out for good.”īauer Media chief content officer Lucie Cave adds, “Working incredibly close with the Channel 4 team meant that we were able to be keep the energy and essence of both brands in sync throughout and ensure that the show was seamlessly woven throughout all editorial – including the fan-favourite ‘Biscuit Tin’ interview and classic ‘How to Dress Like a Pop Star’.” “Smash Hits and Derry Girls is a match made in 90s heaven – both icons of their time, wildly popular and with an incorrigible urge to say what they think (even when it gets them into trouble),” says Lynsey Atkin, ECD at 4creative. More than 150,000 copies of the magazine will be distributed across the UK, as well as being bagged up with this week’s issues of Bauer magazines Heat and Closer. Visuals from the double page poster in the magazine will also feature across the campaign’s out of home materials. The new campaign looks to Derry during the 90s (when the show is set) and has seen 4creative partner with Bauer Media to produce a 28-page version of Smash Hits, including a pull out double-page poster of the cast and “classic Derry Girls themed features like the Biscuit Tin interview”.
As such, the campaign nods to “last day of school chaos”, says Channel 4. Series three is set during the final year of school for the show’s characters. It first aired in January 2018, and went on to become Channel 4’s biggest comedy launch series of the last 18 years. This will be the third and final series of Hat Trick production Derry Girls, which is based on writer Lisa McGee’s own experiences and takes place against the backdrop of The Troubles in Northern Ireland. 4creative’s marketing campaign for the return of comedy series Derry Girls features a one-off edition of iconic pop mag Smash Hits, going big on 90s nostalgia.
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